How to Grow a Charcoal Crystal Garden

Make delicate, colorful crystals! This is a great classic crystal-growing project. You use charcoal briquettes (or other porous materials), ammonia, salt, bluing, and food coloring to grow a sort of crystal garden. The components of the garden are toxic, so adult supervision is recommended. Be sure to keep your growing garden away from young children and pets! This can take anywhere from 2 days to 2 weeks. Materials You only need a few materials for this project. The key ingredients are ammonia, salt, and laundry bluing. If you dont use food coloring, expect the crystals to be white and clear. With the coloring, remember some colors may bleed into other to give a watercolor effect. Charcoal Briquettes (or pieces of sponge or brick or porous rock)Distilled WaterUniodized SaltAmmoniaBluing (shop online)Food ColoringNon-Metal Pie Plate (glass is great)Measuring SpoonsEmpty Jar Instructions Place chunks of your substrate (i.e., charcoal briquette, sponge, cork, brick, porous rock) in an even layer in the non-metal pan. You want pieces that are roughly 1-inch in diameter, so you may need to (carefully) use a hammer to break the material up.Sprinkle water, preferably distilled, onto the substrate until is has been thoroughly dampened. Pour off any excess water.In an empty jar, mix 3 tablespoons (45 ml) un-iodized salt, 3 tablespoons (45 ml) ammonia, and 6 tablespoons (90 ml) bluing. Stir until the salt is dissolved.Pour the mixture over the prepared substrate.Add and swirl a bit of water around in the empty jar to pick up the remaining chemicals and pour this liquid onto the substrate, too.Add a drop of food coloring here and there across the surface of the garden. Areas with no food coloring will be white.Sprinkle more salt (about 2 T or about 30 ml) across the surface of the garden.Set the garden in an area where it will not be disturbed.On days 2 and 3, pour a mixture of ammonia, water, and bluing (2 tablespoons or 30 ml each) in the bottom of the pan, being careful not to disturb the delicate growing crystals.Keep the pan in an undisturbed place, but check on it periodically to watch your very cool garden grow! Useful Tips If you cant find bluing at a store near you, it is available online: http://www.mrsstewart.com/ (Mrs. Stewarts Bluing).Crystals form on the porous materials and grow by drawing up the solution using capillary action. Water evaporates on the surface, depositing solids/forming crystals, and pulling more solution up from the base of the pie plate.

A Doll s House Henrik Ibsen - 962 Words

Drama Analysis A Doll’s House (Henrik Ibsen) And Trifles (Susan Glaspell) In comparing both dramas, the overwhelming aspect of convergence between both is the open discussion of gender identity. Both dramas make similar points about what it means to be a woman. Modern society in both dramas is constructed with men holding power over women. This is seen in Trifles in how men like George Henderson and Mr. Hale are myopic. The premise of the drama is how women worry over trifles, and the dismissive attitude towards women as critical thinkers is an essential part of the drama s social construction. Mrs. Hale and Mrs. Peters are forced to deal with a social setting where their own thoughts and perceptions are devalued. Nora finds herself in a similar circumstance. Her husband Torvald refuses to acknowledge that she is capable of complex thoughts and should be seen as a full human being. His control over her behavior and the rules he establishes over her remove her dignity as an individual. The men in Trifles and Torvald in A Doll s House are similar in that they are in the position of power and refuse to validate the voice of women as participatory members of the social setting. The social construction in which men refuse to acknowledge women is an integral part of both dramas. Another similarity shared by both dramas is the need for women to take action. In the face of a social setting in which women s voices are silenced, women themselves must take action. The action mightShow MoreRelatedHenrik Ibsen s A Doll House1563 Words   |  7 Pages In the play, A Doll House by Henrik Ibsen, the title itself symbolizes the dependent and degraded role of the wife within traditional marriages. Ibsen portrayed the generous nature root into women by society, as well as the significant action of this nature, and lastly the need for them to find their own voice in a world ruled by men. Ibsen wrote this play in 1879, this is the era where women were obedient to men, tend the children until their husband came home, and stood by the Cult of DomesticityRead MoreA Doll s House By Henrik Ibsen1717 Words   |  7 Pagesâ€Å"A Doll, a Partner, and a Change† Social movement of women liberation toward equal rights and independence has been a big subject in human history. It happens not only in Europe but also all over the world. Though making progress, this movement has been advancing slowly and encountered backslashes from time to time. Maybe there is something deeply hidden which the society has not figured out yet, even women themselves. What do women want, freedom or good life? Most of the time, they are notRead MoreA Doll s House By Henrik Ibsen1291 Words   |  6 Pages A Doll s House by Henrik Ibsen, is a play that has been written to withstand all time. In this play Ibsen highlights the importance of women’s rights. During the time period of the play these rights were neglected. Ibsen depicts the role of the woman was to stay at home, raise the children and attend to her husband during the 19th century. Nora is the woman in A Doll House who plays is portrayed as a victim. Michael Meyers said of Henrik Ibsen s plays: The common denominator in many of IbsenRead MoreA Doll s House By Henrik Ibsen1288 Words   |  6 Pages Henrik Ibsen’s A Doll’s House is based in the Victorian society of the 19th century. It assesses the many struggles and hardships that women faced because of marriage â€Å"laws† that were crucial during that time period. The society was male- dominated with no equality. Nora is the protagonist in A Doll’s House and the wife of a man named Torvald. This play is about Nora’s voyage to recognizing her self- determination and independence. 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An ironic paradox based around the fact that Nora and Torvald’s relationship is the complete opposite of perfect. Also, bringing upon a conflict as well, appearance versus reality. These little hidden meanings within stories are what areRead MoreHenrik Ibsen s A Doll House Essay1501 Words   |  7 PagesHenrik Ibsen’s play â€Å"A Doll House† was set in the Victorian era, a time where women were highly respected. Women in this time period did not work, they had nannies to take care of their children and maids to take care of their homes. Many women had no real responsibilities, they spent their time having tea parties and socializing with their friends. Henrik Ibsen dared to show the realism of the Victorian era while everyone else would only focus on the romantic aspect. In the play, â€Å"A Doll House†Read MoreA Doll s House By Henrik Ibsen1421 Words   |  6 PagesIn A Doll’s House, Henrik Ibsen examines conventional roles of men and women in the nineteenth century. In the play, Nora exemplifies the conventional feminine standard during that period. She seems to be powerless and confines herself through high standard expectations, demonstrating what the role of a women would be as a wife and mother. The protagonist of A Doll’s House is a woman named Nora Helmer. Ibsen shows how Nora’s design of perfect life gradually transforms when her secret unravels. InRead MoreA Doll s House By Henrik Ibsen876 Words   |  4 PagesA Doll’s House by Henrik Ibsen A Doll’s House takes place in the home of Torvald and Nora Helmer. Through conversation with Nora’s good friend Kristine Linde it is revealed that Mr. Helmer was ill around the same time Nora’s father died. Luckily Nora’s father left her enough money that Torvald and Nora could go on a life saving trip to Italy. But the truth comes out when we find out Nora’s father did not leave her a penny. We find out that Nora got a hold of the money through a loan but she signedRead MoreA Doll s House By Henrik Ibsen1288 Words   |  6 Pages Henrik Ibsen’s A Doll’s House is based in the Victorian society of the 19th century. It assesses the many struggles and hardships that women faced because of marriage â€Å"laws† that were crucial during that time period. The society was male- dominated with no equality. Nora is the protagonist in A Doll’s House and the wife of a man named Torvald. This play is about Nora’s voyage to recognizing her self- determination and independence. She transforms from a traditional, reserved woman to a new, independent

Marketing 4 Ps Free Essays

string(41) " formulation of competitive strategies \." â€Å"A STUDY ON ORGANIZATIONAL FUNCTIONS† AT RAHUL MOTORS A project report submitted to SRM University, In partial fulfillment of the requirement for the award of The degree of MASTER OF BUSINESS ADMINSTARTIONS Submitted by AMIT PRASAD (3511110732) Under the guidance of Mr. G. VENUGOPALAN (Assistant Professor) SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR CAMPUS KANCHEEPURAM-03 MAY2012-JULY2012 DECLARATION I AMIT PRASAD do declare that the research report entitled â€Å" A STUDY ON ORGANISATIONAL FUNCTIONS from RAHUL MOTORS in HOOGHLY (WEST BENGAL)† submitted to the SRM UNIVERSITY for the partial fulfillment of the requirement for the degree of Master Of Business Administration is my own endeavor and it has not been submitted earlier to any institution / university for any degree. We will write a custom essay sample on Marketing 4 Ps or any similar topic only for you Order Now PLACE: Chennai Date: signature of the candidate AMIT PRASAD REG NO: 3511110732 ACKNOWLEDGEMENT It is a matter of great satisfaction and pleasure to present This Report of RAHUL MOTORS [west Bengal]. I take this Opportunity to Owe my thanks to all those involved in my Training. This project report could not have been completed without the Guidance of our director of the company, Avijit Roy and project Venugopalan . Their timely help encouragement helped me To complete this project successfully. I express my gratitude towards staff of RAHULMOTORS those Who have helped me directly or indirectly in completing the Training. AMIT PRASAD PREFACE When everybody is providing what is expected Fro m him/ he r, the pe rson de livering the U n e x p e c t e d to its customers succeeds in the long run. In Today’s marketplace, it is no longer enough to satisfy the Customers, the manufacturer needs to delight them as well. To Conquer the modern business world one needs to be one-step ahead of its competitors. MBA is combination of both theoretical as well as practical aspects of business and summer training gives a good opportunity to work in a real work environment. This Project report is the result of 8 weeks training at â€Å"RAHUL MOTORS†. It has given me a great exposure and I have found practical work very different from theoretical ones. EXECUTIVE SUMMARY I had an opportunity to take my summer interns project â€Å"RAHUL MOTORS† Hooghly West Bengal. During the project I had a privilege being guided by MR. Avijit Roy, director of The company. The mother business of the company is to buy and Sell auctions Vehicles in the market. The company was setup in 2000 and newly five more companies have been established During the Last years . The tittle of my project was â€Å"a study of organization function†. The objective of choosing these topic was learn how the Work is done in an organization. With great hard work I have tried to show in report how work are being done in the organization . I hope this report will not become the just another academic document but will in all practically prove to be a use full tool for giving direction to the RAHUL MOTORS, which is the earnest call from the depth of my heart. AMIT PRASAD RAHUL MOTORS SECRETS OF SUCCESS There are hundreds of business books and number of journals And magazines published every year on successful business Operation. However, in nutshell, it can be distilled in 8 major Secret which are as follows. ? 1st secret is that successful companies are not in business solely for the money. â€Å"Henry Ford† remarked that a company which only makes money is no sort of company at all. Strong culture, faster than other, friendly and goal oriented. ? Try to understand the customers, what customers actually wants that are understand by the company not vague idea, need aspiration and behavior. ? T he y k n o w w h a t i s i mp o rt a n t a n d t h is i s re fl e c t e d i n t h e i r impulsion of their employees. ? Su ccessful companies are persistent and p o w e r f u l communicator. People keep information and bright idea to themselves or communicate with a select few. ? Not a secret at all keep faith in simple practice and principles is the presence of the chosen few. Leader in sense overall activities he control ability and skill. ? Make profit but make customer delight. RAHUL MOTORS BELIEVES IN ? The fact that ‘change ‘is a way of life. ? Absolute market orientation for a quick and positive response to the customer’s needs. ? An uncompromising commitment to a flexible, professional and personalized service from within a stimulating result oriented environment. ? Timely delivery with consistent standards. ? Response approach to the benefits of RD and the modern technology. ? Having faith in individual potential and respect for human values. ? Being a esponsible corporate citizen with due respect to the laws of the land and its environment. ? Product to be the best available quality for premium market segments. ? These underline the corporate philosophy, which has shaped RAHUL MOTORS OF YESTERDAY and RAHUL MOTORS OF TODAY. Products to be of the best available quality for premium market segment through TQM an d zero defect implem entation. For achieving in all functional areas, encouraging innovations for constant improvement of the product and service. Having faith in your skill and ability. Always encourage and motivate your group. Believe in loyalty. RAHUL MOTORS CULTURE AND ASPECTS ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Professionalism System Approach Commitment To Quality Excellence With Economy Cost Consciousness Human Resource Regarded As Valuable Asset Emphasis On Teaching and Development Preference To Human Value Management By Participation Open Door Policy In Sharing Ideas And Suggestions Group Synergy Emphasis on effective communication and coordination Managerial strength and acceptance to change Cordial Environment Customer Focus Honor And Reward ? ORGANISATION STRUCTURE BOARD OF DIRECTOR S CHAIRMAN/ MANAGING DIRTECTOR VICE PRESIDENT MANAGER STAFF SUB STAFF FIG (1. 0) REVIEW IN LITERATURE OF MARKETING In the sequence of strategic analysis and decision, â€Å"marketing mix† falls after various external and internal environmental analysis such as SWOT analysis and even formulation of competitive strategies . You read "Marketing 4 Ps" in category "Essay examples" marketing mix is an interpretive concept in modern marketing and academically it is referred to as the set of controllable tools that the firm blend to produce the responses it wants in the target market. So, it consists of everything that the firm can do to influence the demand for their product. t is important to release that marketing mix of any company have can have one major functions that is strategic communication of the organization with the customers. It was further argued that marketing mix provides multiple paths can be achieved in written form or through communication (advertising and selling etc) or many more symbolic forms. However the key element is that the main aspects of marketing mix that will be discussed below â€Å"should not be seen as individual entities but as the set of Interrelated entities which has to be set in conjunction with one another. Main aspects of marketing mix The earliest way to know marketing is through more famous synonym â€Å"4p’s of marketing† the classification of first marketing mix was first introduce and suggested by mccarthy and includes marketing strategies product, price, place promotions . the following diagram is useful in determing the 4p’s in marketing mix. ? PRODUCT In simpler terms product consists of all features and combination of goods that the company offers to its customers . LAZER argued that the most important aspects for main two reasons. The very first is the product are the expressions for the company determining the link with the customers. so the product policy and strategy are the prime importance to an enterprise. Secondly, it is imperative to realize that the product of any company is a both component and determinant of marketing mix as it Hs a great influence in other marketing mix. So, without a proper policy a company cannot pursue for the further element of marketing mix. ? PRICE Pricing is basically a setting of price for a product or service Offered. n simplest way kotler have describe price that an amount of money paid by the customers for a product. Generally pricing strategy has been divided into two parts price determination and price administration. Pricing determination refers to as the process and activities employed to arrive at a price for a product within the same line and differences in price for a similar product. On the other hand price price for a similar product. On the other hand price adm inistration refers to the activities in fitting basic price to a particular sales situations such as local , function performed by the customers or special sales situations. PLACES Places under marketing mix compromises all company activities that make the product to the targeted customers . based on the various factors such as sales, communication , contractual considerations various ways of making product available. On a general note while planning a placement under marketing mix strategy company follow six different strategy for the placement some of the strategy are choosing single or multiple distribution channels, the type of intermediaries to use on quality and reputations. ? PROMOTIONS Promotional strategy include all through which a company communicates the benefits and values of its product. The best way of understating these p is through the concept of the marketing communication process. The actual message is the advertisement or sales presentations the destinations of potential customers. CONCLUSION At last I can conclude that the company have reached the Maturity level in the market and the proper strategies and ideas Can reach the goal which the company wants to achieve. The Utilization of resource and manpower can also achieve benefits For the growth of the company. The organization function of the company is a important part of Any organization. RAHUL MOTORS have a very planned functions that are played in the company. RECOMMENDATION ? The company should have its own website, as it helps to locate more customers. ? The location of the corporate office should be changed to the heart of the city. ? The company should make a investments on proper advertisements to capture major part of markets. ? The customers should be always be acknowledged about the new product of the company. BUSINESS ASSOCIATES OF THE COMPANY As the company is rising day by day the companies have Collaborated with differentleading companies who are the Business leaders in the market of west Bengal. The associates Are generally banks and Insurance company who does the Businesswith RAHUL GROUP of companies. The associates of the company are helping RAHUL MOTORS in different ways by providing funds to the Company. The company presently going to collaborate with more companies , now presently companies is working with some of the leading of the companies are as follows- ? MAGMA FINCORP LTD ? CITICORP FINANCE INDIA LTD ? RELIGARE FINVEST LTD ? TATA CAPITAL LTD ? RELIGARE CAPITAL LTD ? KOTAK MAHINDRA BANK LTD ? INDUSIND BANK LTD ? NEW INDIA ASSURANCECOMPANY LTD ? BAJAJ ALLIANZ GENENAL INSURANCE COMPANY LTD ? ICICI LOMBARD GENERAL INSURANCE CO. LTD MARKET SHARE OF THE COMPANY RAHUL MOTORS -15% OTHERS- 85% Market Share Rahul Motor Others FIG-2. 0 GROWTH OF THE COMPANY 6 5 4 Axis Title 3 Growth 2 1 0 2008 2009 2010 Axis Title 2011 2012 FIG-3. 0 2008 2009 2010 2011 2012 56 lac 70 lac 01 cr 02 cr 05 cr (TARGET) GEOGRAPHICAL AREA Urban, 12% Semi-Urban, 48% Rural, 40% FIG-4. 0 COMPTEITIORS OF THE COMPANY A company when gets into business, they need tackle many things . the most important problem company need to face is that, the competitors need to be careful with their ideas and strategy. As in the case of RAHUL MOTORS the company need to face many competitors . RM have their different strategy for the against company . During the past years the company have growned many opponents in their business . some of the major competitors of RAHUL MOTORS are as follows- LAXMI MOTORS AMIT MOTORS DILIP SAHA COMPANY These are some of the major opponents of the company. FIVE YEAR PLAN OF THE COMPANY On the basis of the company progress reports and with the help of the past records, company has planned to grow the company and become the major player in the market. The company have different ideas and plan for their new and existing product. The company is planning to grow their field in finance sector that is the company have an idea to get into the loan business. For an example the bank provides loan on the basis of the needs of Customers. Some of the major plans of the companies which are as follows- They are going start a new venture which would provide funds to the customers against gold, which is a new form funding system for the customers , which is also known as gold loan. ? Next plan of the company is to make the company a private Limited company which would help the company to grew Faster in the market . These are some of the above plans of the company . the most Important step the compan y is going to take in the future is that, The company is going to grow their business with their own funds which means own funding for the company, which is the crucial step the company is going to take for their future business. GEOGRAPHICAL AREA The geographical shows the optimum areas of business of the Company. The Data provided by the company was significant for me to analyze the areas where the company has more Percentage of Customersandless. In others words, we can say that the company the company’s market capture in West Bengal. A graphical presentation have showed that how the company has captured the market. Some of the areas of the company areas are as follows- ? Semi-urban areas : 48% ? Rural areas : 40% ? Urban areas: 12 % These are some of the areas where the company have capture the market GROWTH OF THE COMPANY During the last 5 years , the company have shown positive Growth without having any decline in any of the business. In 2008 the net investment was around 56 lakhs and now in 2012 the company have invested around 5 corers. The total investments shows the progress of the company. The net total investments was taken of last 5year to obtained a Graphical (fig-2. 0) representation regarding the growth of the company. HUMAN RESOURCE POLICY OF THE COMPANY The RAHUL GROUP Human Resource department plays a very Significant and important role to keep the link between the Employees and management. The company have strict and Convenient policy for the employee’s . the company’s Management always showed their employees that they are the Assets of the companies and the employees also feel homely Environment in the offices . some of the companies HR policy Which are as follows, ? LEAVE POLICY †¢ The employee can take 12 leaves in a year subject to approval of the authority. Before taking any leave, employee has to apply for leave at least three days prior for one/two leave and for long leave apply minimum ten days. If anybody is found taken leave without approval, his/her leave will be treated as LOP (Loss of pay). Six leaves can be enchased after completing the year. Its includes medical/illness. However, special medical cases will be taken into consideration. Employee can take half day leave for his personal work. ? ATTENDANCE POLICY †¢ Employee has to be present within 10. 30 a. m. and sign the Attendance register book immediately. After 10. 30 nobody wi ll be given permission to sign thereof and the employee will be marked as â€Å"Late† for this day. †¢ Leave related record will be taken from the register book. If any employee does not sign for specific day and demand after some days that this is person was present on that day. His/her demand will be strictly rejected. †¢ If any employee is found late for three days in a month, one leave will taken from his/her leave account. †¢ If anybody has face any problem or have any urgent work in the morning, he/she come late for that day but subject to approval of the authority. He/she has to inform for that matter. Without information his/her attendance will be marked as late. If anybody is found present all working day within 10. 30 a. m. and leave office 7. 00 p. m. , he/she will be will be rewarded for his/her punctuality and dedication for the work. PERFORMANCE APPRAISALS The performance review is done bi-yearly in the organization The promotions in the organization are usually governed by the following factors: †¢ How well an employee performed in his / her present job. †¢ How much potential an employee has for future responsibilities. †¢ How much additional knowledge he / she have acquired for further advancement. †¢ Personal att ribute, work habits, attitude towards self and others, ability to get along with the team, leadership qualities, personal contribution to the success of the company determines his / her competence for promotion. Feedback given by all those who work with the employee such as his / her superiors, subordinates, peers and the customers. ? EMPLOYEES RECREATIONS Birthdays and parties are organized for the employees on Specific day and month . Arrangement are done by the Companies HR. The main motive of these parties in the Company is to change the environment of work to Something different the parties includes all the employees Including directors of the company. On the other hand Picnic is also organized every year for the companies Employees which is an compulsory event organized by HR Team of the company. MARKET RESEARCH Market research often refers to either primary or secondary Research. Secondary research involves a company using Information compiled from various sources which is about new or existing product. Primary research involves qualitative research and quantative research as well as field taste and observations conducted for tailored specifically to that product. Primary research which is also called field research or original research is useful for finding information’s and getting customers views and feedback. During the survey for my report I visited many of the customers who are the new and also the exiting customers. While communicating with them I analyzed that Rahul motors always try to ststisfy their customers in any circumstances , for an example the company provide easy monthly installments {EMI} for the vehicles . As the current scenarios of the market I observed in the west Bengal is that, the customers don’t want invest on the new Vehicles as because the interest rate and the subsidy on the Vehicles are very high. So they are going for the used vehicles. Here the Rahul motor is playing a great role towards the Customers by financing the vehicles at low interest rate and Good offers. Rahul motors always segmented their customers in Different categories which makes the easy to deal with the Customers. The company can provide the product what the Customers for his/her use. Market research resulted that the Company have generated the maturity stage in the market and it seems the decline stage would not come for these company . MARKET SHARE OF THE COMPANY The total market share of the company is about 15% throughout West Bengal, which is being assumed by the company. After Analyzing the company annual report it has shown progress During the last years. Therefore the company has targeted more Profits in the coming year for the development. From the data provided by the company. A graphical (1. o) diagram Has been obtained and which made easy to make an Analysis of the total market share. MISSION OF THE COMPANY Every company has wish and goal which they always want to Fulfill. RAHUL GROUP OF COMPANIES have some target And also dreams which they want to achieve during the past Years some of the target of the company is as follows- ? The very first dream of the company is to get the no. position in the market. ? They want to spread their business in the different states of India. ? As they are expanding their business they are going to recruit employees for their companies. OBJECTIVE This study is done in keeping following objectives in view: ? To find out the present status of the automobile industries in India. ? To study the market research of automobile industries. ? To study the distribution and the marketing strategy adopt by the automotive industries. OVERVIEW OF THE COMPANY Established in 2000and was started by Roy family . It is a family Owned business , The Shareholders of the company are the Family members, ? Ranjit Roy ? Avijit Roy ? Indrajeet Roy They are the directors of the company . The mother business of The company is to buy the vehicles from the auctions ,For an Example they buy those vehicles whose installments cannot be Paid by the customers and generally the vehicles are taken by The insurance company or the vehicles which customers want To Sell they buy those cars also, For these work they have 100+ Employees all over west Bengal and their target is to recruit to more Than 500+ employees for the company within 2 years. They started with one company and within {2000}now they have groups of company which are as follows, ? RAHUL MOTORS Nature of business is to buy and sell auctions vehicles in the market, they generally sell the commercial vehicle like trucks. ? TANVI PARKING The actual motive of these company is to provide parking place to the private vehicles. ? RITISHA MOTOR GARAGE The garage provides all kinds of repairs to the customers vehicles by using the proper manpower and engineers for the vehicles . ? RAHUL MOTOR FINANCE This company is one of the oldest non-banking and financial services organizations in West Bengal. Through a globalize network linked by advance technology, including a rapidly growing e-commerce capability, Rahul Motors provides a comprehensive financial starting financing old and new vehicles. ? RAHUL RELCON PVT. LTD This is a new organization of RAHUL GROUP of companies. Rahul relcon is a construction company who builds apartments and flat for the customers. As it new company in the group, It need to face many competitors in the market. PRODUCT OF THE COMPANY A tangible object or intangible services that is mass produced or manufactured on a large scale with specific units. The product of Rahul motors is a tangible object as their product is the commercial vehicles for example car and trucks. They actually deal in the old and used vehicles for their business. The company does the hard job to get the vehicles . their main out sourcing is to get the vehicles from the auctions and the also the scraps vehicles, which they refurnished it once again and after that they get back to the customers. PRICE OF THE COMPANY The price is the amount a customer for the product. It is Determined by a number of factor including market share , Competitions, material cost etc. he business may increase or Decrease the price of product if other stores have the same Product. In the case of Rahul motors the price is the main factor for them they always provide the vehicles in a reasonable rate and even they provide financing options for the customers. Rahul motors always give their customers value for money and the company also help the customers several ways like free service and many more. PROMOTIONS OF THE COMPANY Promotions represent all of the communications that a marketer may use in the market place. Promotions has four distinct element which are as follows- ? ? ? ? Advertising Public relations Word of mouth Point of sale Rahul motors always follow all above the policy. The company does not invest in any advertisement as because it can make extra investments on the company . the main outsourcing of the company is the employees who communicates with the customers who are willing to buy and sale their vehicles. These system help the company to get directly to the customers. PLACE OF THE COMPANY Place represents the locations where a product can be Purchased. It is often referred to as the distribution channel It can include any physical store as well as virtual stores on the internet. The company generally deal in the Commercial vehicles so they have targeted the semi urban Areas of the state where they find maximum number of Customers for their product. REVIEW IN LITERATURE OF HUMAN RESOURCE Every business unit needs human resource (manpower) for the conduct of different business activities. In fact, no organisation can exist or operate efficiently without the support of human resource. Such human resource includes top level managers, executives, supervisors and other subordinate / lower level staff / employees. A business organisation has to estimate its future manpower needs and adjust its manpower planning and development programmes accordingly. This is called ‘staffing’ function of management. Human resource management is also described as personnel management or manpower management. According to Edwin Flippo, â€Å"Personnel Management is the planning, organizing , directing and controlling of the procurement, development, compensation, integration and maintenance of people for the purpose of contributing to organizational, individual and social goals†. Various areas such as recruitment and selection, wage payment and industrial l relations are covered under human resource management. Human Resource Development Human Resource Development (HRD) means to develop available manpower through suitable methods such as training, promotions, transfers and opportunities for career development. HRD programmes create a team of welltrained, efficient and capable managers and subordinates. Such team constitutes an important asset of an enterprise. One organisation is different from another mainly because of the people (employees) working therein. According to Peter F . Druker, â€Å"the prosperity, if not the survival of any business depends on the performance of its managers of tomorrow. † The human resource should be nurtured and used for the benefit of the organisation. Human resource is most important resource in management and needs to be used efficiently. This is because success, stability and growth of an organisation depend on its ability in acquiring, utilizing and developing the human resources for the benefit of the organisation. In the final analysis, it is the people (i. e employees) who produce promising results and generate a climate conductive to the growth and development of an organisation. HR is a highly productive corporate asset and the overall performance of companies and corporations depends upon the extent to which it is effectively developed and utilised. It is the most delicate factor of production and need not be treated merely as a commodity to be bought and used in factories. According to Peter Drucker, â€Å"The function of management is to manage managers, workers and work†. The importance of manpower in business management is now universally accepted. Employees have a capacity to grow and develop, if suitable opportunities are offered. They give positive response to monetary and nonmonetary incentives, training opportunities, favorable work environment and motivation. According to Pigors and Myers, â€Å"Good management means getting effective results with people†. This suggests the importance of human resource. Human resource is certainly important even in this age of extensive use of computer technology. This is because machine cannot be used as a substitute for human brain which has capacity to think, assess and react. It is correct to say that man is a power rather than man has a power. Progressive / professional managements invest huge funds on training and development of human resource and this suggests the importance of human resource and its contribution in industrial and economic development. Professionally managed companies in India such as Larsen and Toubro Ltd, TELCO, Reliance, etc. , give specia l importance and good attention to HRD. CHAPTER 1 HUMAN RESOURCE MANAGEMENT CHAPTER 2 MARKETING MIX BIBLIOGRAPHY ? MARKETING MANAGEMENT by Philip kotler ? MARKETING MANAGEMENT by pondicherry university WEBSITES ? www. google. com ? www. scribd. com ? www. wikepedia. co. in How to cite Marketing 4 Ps, Essay examples

Apex Case Study free essay sample

Given the limited information in this case, which product would you recommend that Apex commercialize? Why? I would recommend that Apex commercialize Compound B-227. First, there is a much larger market size and future growth potential with B-227 at $40 Million and climbing vs. A-115 which is at $10 million and relatively flat and stable. This means that even if Apex tried to innovate with A-115 and theoretically captured 100% of the market, which is not likely considering they would be competing with a very well established company, Hamfield, they would only have $10 million to show for it and nothing past that amount since it’s a stable market. If they choose to commercialize with B-227, they would only need to capture 25% of the market in order to reap the same revenue potential, which is a much more realistic and obtainable goal. Aside from dollars and cents, we need to look at what Apex specializes in. We will write a custom essay sample on Apex Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The company is not known at all in the electrolysis market and, again, would be competing with one major player who dominates the market share. Not only would Apex need to establish itself in a brand new market, but it would have to do so with a new product that isn’t really desired at this point amongst potential customers. I believe that this would prove to be a waste of time, energy and money for Apex to try and venture into. While Apex believes that customers would gravitate towards A-115 because it is a superior product, we have learned that innovation is not always about providing a better product or service and they should consider that in their decision making process. A-115 should not be viewed as the â€Å"silver bullet† which will cause their enterprise to grow – they need consider the entire innovation process in order to achieve enterprise growth. On the other hand, there is a desire in the market for B-227 so it’s already known that if Apex focused its energy in innovating toward that product, there would definitely be a positive reaction from its customers. As mentioned in the case, Apex currently loses 10% of its sales to betas – so if they start producing that there is a 10% immediate growth potential and since this is a growing market, it can potentially be even higher. Furthermore, Apex has already established itself in the oxidizer field so it will be able to use that fact to their advantage since they won’t have to completely reinvent their company and try to assert itself in the market. While there are more competitors in this space because of desire in the market, if Apex chooses to commercialize this product effectively it can easily use the name it’s already made for itself to further the company’s growth. Further, Apex should consider what their internal messaging is and how its employees will react to the product that they ultimately choose to commercialize. I would think that employees would be motivated to expand their stigone expertise by providing betas with B-227. This would show clear, consistent messaging of vision from Apex leadership to its employees. If they went the A-115 route, I would fear that employees would be confused in how they would need to produce, market and sell a completely new product which could prove problematic in making the initiative a success. In short, as the readings have indicated thus far, producing a completely new product is not always the best choice for a company. It’s sometimes better to build off of products/services/processes that the company already has in place so that they can better deliver to their customers. By choosing to commercialize B-227 Apex would have greater growth potential as well as displaying a clear vision of company strategy to both its employees and customers.

Wolfgang Amadeus Mozart and Music Essay Example For Students

Wolfgang Amadeus Mozart and Music Essay The Classical period of music was from 1750-1825. Mozart played a huge role as a great composer in this time. He took on new challenges and different possibilities for music in this era. Classicism of music did not mean that it was strictly traditional. A lot of composers, including Mozart experimented with different materials. He also used a lot of romantic elements in his music. The classical style is based off symmetry of four-bar phrases and usually moves by small steps and has a narrow range. There are four movements of the Classical-Romantic era. The first movement s long, dramatic and written in sonata-allegro form. The second movement is slow, lyrical and is in a modified sonata-allegro form. The third movement is danceable, moderately slow and is variably a minuet and trio. The last movement, the fourth, is lively, spirited and is a spirited rondo form. The movie gave a great aspect of Amadeus Mozart life. He was a very gifted child who composed music before the age of five. We will write a custom essay on Wolfgang Amadeus Mozart and Music specifically for you for only $16.38 $13.9/page Order now Mozart life was very different from most because he grew up composing and playing music for people including royalty. He never had a revised piece of music. Whenever Mozart chose to write on a sheet of sic, that was the final product. Most people couldnt grasp the concept that he could hear it in his head and then compose a wonderful work of music, without a single revision. People admired him deeply. Other composers wanted to be him or like him. He was always asked to compose a new piece and/or teach their daughters about music and how to play the piano. Mozart ended up establishing himself in Vienna as a struggling freelance musician. He then reached a peak in his career. Some of Mozart most famous pieces are, The Marriage of Figaro, Don Giovanni and Coos an tutee. These were all produced in the late sasss. Society was absolutely astounded by his work. Mozart admired his father Leopold Mozart. He wanted his father to be proud of him. His father is the one that taught him how to compose music. He stood by his side through the years of growing up and into his twenties. When Mozart was twenty- six, he married Constance Weber. His father was outraged. They had a distant relationship from then on. Later his father died, and Mozart went into a dark phase. He was composing darker pieces, which was known to be because of the death of his father. The movie, Amadeus, takes a very interesting look at Mozart life. He started out ere prosperous and eager to compose music and then after the death of his father, it was like he couldnt do it anymore and it was making him sick. It almost seemed that that was what killed him. Also, I noticed he was able to relate to society through his music. People from all over would come to hear his music, but when it came to interacting with people aside from the music, he was a bit odd. I feel that since he grew up mainly composing and playing music that he didnt know how to function in society without that. He needed it. Mozart is still to this day one of the most famous and historical composers of all Wolfgang Amadeus Mozart and Music By slipknot birthday. He rebelled against society and wrote music the way he wanted to. He was brilliant. One of my favorite pieces of his is Nine Klein Machinists (A little Night Music). My favorite aspects of this piece are the sound of the string quartet and how it starts out allegro and goes to andante and then back to allegro. It captures you from beginning to end because of the distinct cheerful sound of the piece. It Just makes me want to get up and dance. After studying Amadeus Mozart I now have a liking to the Classical era. I will definitely be enjoying more of his music in the near future.

Commanders of the first World War essays

Commanders of the first World War essays The war consisted of a number of commanders and yet none of them were commanders of the first rank. The first world war was the only war ever fought in which commanders lacked voice control over their armies. Communications broke down almost immediately after the troops left the trenches. Chief of the German General staff, 1906-1914, Von Molke modified the original schlieffen plan for the invasion of France. Instead of keeping the right wing of the Germans strong, Von Molke reinforced the left because he thought that the French would push through the centre of into Lorraine and create problems for German communications. The removal of two infantries and one cavalry corps from the western to the eastern fronts, made it impossible for the German army to encircle Paris. The schlieffen plan failed to meet its goals. Molke stationed himself too far behind the front line, meaning that he had little control over his field commanders. Due to these decisions Von Molke lost the first battle of the Marne in 1914. He was replaced in late 1914 by Falkenhayn. Falkenhayn was appointed Prussian war minister in 1913 and succeeded Von Molke as Chief of General Staff in September 1914. Falkenhayn disagreed with General Paul Von Hindenburg and Von Ludendorff about concentrating German efforts to defeat Russia. Instead he believed the war would be won in the west and concentrated all available forces against France and Britain. The German Chancellor, Bethman Hollweg, was highly critical of Falkenhayn's inability to achieve victory on the western front.. He lost his post as Chief of General Staff to Von Hindenburg after the failure to capture Verdun in August 1916. Falkenhayn was transferred to Palestine in July 1917. After being beaten several times by General Allenby in Palestine, Falkenhayn was replaced by General Von Sanders. His last command before retirement was in 1918 with the German Tenth Army in Lithuanian. On the outbreak of th...

Research Paper on JetBlue Example | Topics and Well Written Essays - 4250 words

On JetBlue - Research Paper Example The current paper is based upon analyzing the different costing techniques which an organization undertakes in order to acquire better financial efficiency. Accordingly, the current paper incorporates evaluation of activity based, standard and relevant costing techniques. The research incorporates analyzing such costing techniques by associating the same in context of JetBlue. The different circumstances under which JetBlue might undertake such costing techniques and their long run implications have been discussed upon. The paper begins with a brief analysis of JetBlue’s background, their span of operations and their general strategies to success. The subsequent sections of the paper include evaluating different costing processes and the manner in which JetBlue can incorporate the same to better manage their financial resources. The data for the current paper has been largely been collected from secondary sources such as web publications, journals and books. The study essentia l follows a descriptive and an interpretative approach. The research technique followed is essentially qualitative. JetBlue is a low cost airline with its head office situated in Long Island City, the U.S. It is seen to operate in 12 countries which include nations of Latin America, South America and the Caribbean. The company serves 87 destinations spread across 24 states (JetBlue, 2014). JetBlue focuses crucially upon providing excellent and timely services which are priced economically. The flight services of JetBlue can be crucially be divided into two important segments, essentially business class and economy class. JetBlue tries to create differentiation in their service offerings by incorporating the aspect of quality, which most low cost carriers are seen to emphasize less upon. Superior personal space and complimentary entertainment are considered as important aspects by the firm. Innovation and sustainable